With the development of smartphones and growing availability of data plans and Wifi spots in public places, people nowadays do not simply rely on text messaging alone as a means of communication. For instance, when you find yourself low on credits to send a message, you do not fret as long as you have access to the internet. With messenger apps such as Viber and We Chat, communication still flows as smoothly as ever.
Amongst these fine messaging applications, Facebook Messenger is probably one of the most used. This reality comes as no surprise since Facebook is the leading social media platform today. Since it was launched in 2011, the application has undergone minimal visual refurbishes but has had a number of additional features. The biggest change would probably be coming its way this year in the form of paid ads.
It’s undeniable that Facebook has now expanded from being a mere social networking site to a place of business. Small start-up companies and brands alike have broken into the works of the social media platform and are utilizing it as a means of conducting smooth buy and sell transactions. And because it is undeniable that this system works so well, word has been spreading about Facebook allowing ads to penetrate the messenger application as well.
In this light, when the update is launched, businesses will now be allowed to send ads to users they have transacted with in the past. This means that its effectiveness will bank on whether or not a business has a huge follower group. In accordance with this, it is presumed that these ads may appear on your notifications pane. There’s a first for everything, right? With regard to how the ads may appear, it may still be in the form of conversation with regard to the launch of a new product or service. In other instances, users could also expect a video or GIF in order to captivate more attention.
There are still a lot of mixed reactions with regard to this news. Regardless of how users take it though, there is no denying that Facebook is a social media platform that is here to stay.
What’s your take on this change with the Messenger app? Yay or nay? Hit us up on comments section below for your insights!