Bringing your brand to social media sites is like cherishing a friendship. You are getting friends because you have earned each other’s trust. You value them as much as they value you because you communicate – you tell stories, share experiences, and share a liking on similar things. Having a true set of friends is parallel to gaining solid online followers. The relationship should be welcoming, equally valuable, and of course, genuine.
However, in the social media milieu, having millions of followers is nothing but a metric of brand awareness if there are no meaningful engagements, and virtual interactions do not occur between the brand and the followers per se. Hence, to humanize your brand, you must develop friendship-like relationships for your business to increase loyal supporters. iRepublic enumerated below some strategies to help you make your brand be more human.
Create a brand persona.
A brand persona is your business’ personality attributes. It is your social media image as a brand. This includes the kind of tone, language, gender, age, and nationality your brand will take on. Take time to assess your brand’s character: is it more of a persuader? An optimist? An extrovert? An expert? Or a comedian? In this way, your followers would know the tonality they can use the minute they communicate with you.
Talk, but listen more.
Even the international and world-class brands do not limit themselves in just making promotions and endorsements on social media. They also pin out some virtual ears – they listen. You, as a brand, have to learn how to sensibly listen to your followers. After you gather their comments, you must act on what you hear and learn from it.
Be a netizen, not a brand.
The goal of this blog is to help you humanize your brand. So, to accurately do it, your brand needs to breathe and live in the social media like a normal netizen does. Do the latest trends, create some memes, produce viral videos, and join the bandwagon. Remember, netizens love it when a brand talks on social media like a real person. It cuts the intimidation and builds connection.
Despite the fact that social media is now incorporated in most business’ marketing plan, only few understand and utilize it well enough. Today, social media is one of the perfect avenues in building brands like yours. The key here is to master its scheme and the people within it. And with your brand getting socialized online, you get a big advantage in attaining meaningful engagement and opportunities. Because the more you socialize your brand, the more likely your followers will develop a bond and stick with you for long periods of time.