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Dealing with Startups’ Big Challenges

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Despite the size, putting up a small business is no easy-peasy, lemon squeezy craft. Sure, times are tough for startup entrepreneurs like you because of the amount of challenges your small business face. Things never go easy for you yet the good thing is, you are not alone. Every new entrepreneur, of course, goes through these hard times too. Get over with these challenges as iRepublic delve into some of them.

 Customers

How do you think you can attract and retain your potential customers knowing that you’re new in the industry? Well, potential customers usually go for companies with more experience in the business rather than risk it with startup ones. But, here’s the big “but”: the bigger ones often cost hilariously expensive and sometimes produce mediocre quality services or products since they have already gained masses of customers. The catch here is that there are several potential clients who look for enterprises that provide much affordable for a service that isn’t down the drain. And it can be you. Provide your potential customers with admirable products and impeccable service and surely they will remain to be your customers and may even recommend you to their fellow buyers.

Connections

Good business starts with good connections. It’s a common fact that in business, it’s not what you know that matters, it’s who you know. Without a network of influential people and collaborating businesses, you’ll have a hard time crossing the business world threshold. Though creating connections whilst accomplishing your small business’ errands exhausts your whole being, that’s the reality. You got to face it, and get things done accordingly. It’s a tough challenge. However, the coming of new opportunities, new customers, and new trades can be rewarding.

Marketing

Traditional, digital, online, offline, direct, or indirect, marketing lays diverse techniques to help you divulge your stories and build your brand in the competitive business world. Even the biggest of brands still have to impress their market day by day. So don’t think that just because you’re a startup there’s no need to lend sufficient time sticking your brand in people’s minds. You even should conduct a small-scale market research and start having a solid marketing plan that suits in your industry.

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Don’t let these challenges discourage you from doing what you love. Time will come when you’ll encounter one of these, or you are probably experiencing one at this time. But, don’t be blinded by it. Rather, overcome it. So, clear your thoughts for a second, inhale some Beatles air and altogether I know we can work it out 🎶 🎶

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Good Web Design, Good Business

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Small, medium, large scale. Whatever type of business you are in, internet still is the theater of online war against other businesses. A business’ online presence lies on the quality of its website. Other than content, web design is also a critical consideration. Today, low performing and poorly designed websites cannot be tolerated by anyone. So, if you wish to achieve success with your digital strategy, here are some tips that may help your way in creating well-designed websites that are gratifying.

Make first impressions last
As a business-minded person, I know for a fact that you have an idea how hard it is to stay on people’s minds. You have to impress them the very second they encounter your website. Those first impressions will definitely last for years. Of course, you want it to be a good one. And with people having limitless options on choosing where to pay their attention, it’s challenging on your end. As per researches, opinions about your website can be made in milliseconds. Imagine, in just milliseconds you could lead to higher visitor satisfaction. Or, you could miss some opportunities. So, better stun your visitors with a pleasing website design to surely win their eyes – and hearts.

Be mobile-ready
With an average mobile subscriber growth rate of 6% every year, Philippines further establishes itself as a leader in mobile and digital technologies in Southeast Asia. This data is only one of the many proofs why businesses should ride the surge of this evolution and get their websites mobile-ready. No one spares time to zoom in and out just to get an information from a website that is not mobile responsive. People constantly leave in most cases. What’s more about getting mobile-ready is the consideration of Google to the websites that join this modernization. It’s a big factor if you yearn to be on top of Google SERPs.

Have a strong content but a stronger design
Don’t get me wrong, quality content is king. Unquestionably. But, you have to be reminded of the digital ecosystem that grows these days. User interface and user experience get balanced if both the content and design is well-constructed. Because even the finest content ever written is ineffective when it is published in a poorly designed website. You must learn how to play with each digital component there is to achieve website success.

Lucky for all the SMEs out there, it is possible for you to bring your brand online in just 7 days! For only 6,000php all in, you can now wrestle a match in this very competitive digital environment. You don’t need to have the geeky programming knowledge, you just have to contact iRepublic. Then, we’ll do all the work for you – including your web content! Yes, you read it right. iRepublic will take care of your website content for free if you opt to develop your site from us. Speed up, this promo is only available until the last quarter of this year.

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Freelance Work Tip #1: Learn To Say No

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Corresponding with the latest figures provided by the Philippine Statistics Authority, there are over 950,000 current establishments in the country. Of these, 99.6% are precisely from micro, small, and medium enterprises. Though a large faction of businesses succeeds, people still opt to do freelance work because of income stability concerns.

If you are part of the self-employed population, there’s a good chance you want an overloading calendar schedule, correct? Okay, let’s say there are tons of projects in front of you. How would you know if those projects are suitable for you or not? How would you decide if it’s a go or a no?  Well, here are some circumstances that foreshadow non-beneficial freelance projects.

Demanding negotiations
Demands are exciting. It thrills your work habit. It gives you a chance to analyze a project’s situation and helps you sharpen your decision-making skills. As a freelancer, you can allow some demands especially when you’re new in the business.  You can adjust things since you handle your own clock. But too many demands are annoying and exhausting. Especially when a specific project eats up your day just because of multiple adjustments. If this scenario knocks on your door, don’t you dare touch the door knob.

Mark-downs
Education and experience are the top considerations when it comes to freelance ratings. Your rates are quite low for the first few projects compared to others since you’re a startup. But just like other businesses, you have to become reasonable with your currency as the time passes. If in case a client stipulates to get a discount, consider your taxes, bills, and other invoices you have to maintain. Remember those things before you decide to cut your prices.

Painful clients
Painful projects can be endured. Painful clients cannot be. In every business, there will always be that one client who skipped their classes from GMRC (Good Manners and Right Conduct) and forgot the rules of basic decency and etiquette. If you experience mistreatment, abuse, or anything that causes you and your business harm, bid goodbye to them. They are not worthy of your courtesy. There are better clients who can respect your profession justly.

As a businessman, you have to know how to hold your boundaries. Preserve your time, energy, brain, and effort for more profitable projects that will soon come your way. You should also be choosy. You are a freelancer, a professional freelancer like what you aspired to be.  Acting and thinking like one holds stronger limitations and opportunities for yourself and for your business. If you can refer someone else to take your turned down projects, then it’s good. But saying no to others gives self-relief at times.

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Why Business Websites Need High Quality Content?

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There are over a million number of websites that exist today. In this very time, where creating a business website is more of a necessity, you must know how to be a stunner. Among the many giant website companies, how do you think a startup business like you can stand the pace? The answer: create an enthralling website content. You should know, websites have evolved from a WYSIWYG (What You See Is What You Get) to a WYRIWYG (What You Read Is What You Get) online platform. People go to your website pronto because they seek answers. They intend to grasp specific information. You, as an owner, must provide facts through reliable and high quality content. If you wish to comprehend more on why your business website needs a quality content, here are some of the reasons why:

Makes your site SEO-friendly

Based on a recent study, 82% of consumers search online prior to acquiring purchase. For you to be seen on search engines like Google, your site has to get optimized first. One of the factors you have to consider in optimizing your site is the creation of high quality content. As Google continues to develop its algorithms, the usage of proper keywords and other content-involved elements can please Google to help you be on top.

Increases engagement
You may feed your website with a mixture of written, audio, video, and graphical content that can be well-delivered to your visitors. Living in a world of tech-savvy individuals, it is of great essence that you as a website owner knows how to gratify the online world. Give your visitors a reason to stay by captivating their attention, entertaining them, while feeding them accurate info.

Meets market expectations
Know your niche market then determine what they want. Dynamically add content that suits both their needs and wants as consumers. Step into their shoes and ask yourself, “What do I want to get if I were to enter this website?” Be aware of their standpoint. It helps you meet your market’s expectations about your product or services.

Serves as an investment
Consider this as an investment that will yield long-term results. By this, your business can improve the promotion of brand awareness, the increase of engagement, and the earning of brand loyalty. Moreover, high quality content gives your business pride and credibility, too. Startups like you must earn the reputation first. You wouldn’t achieve this if your content is inaccurate, incompetent, and inefficient.

You shouldn’t settle for less when it comes to your business website. Just bear in mind that quality content can serve as a convincing tool to encourage visitors to stick with your brand. That also, it builds trust. Once the trust is built, surely, you can utilize it to gain your business’ online and offline success.

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HUMANIZE YOUR BRAND, SOCIALIZE IT ONLINE

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Bringing your brand to social media sites is like cherishing a friendship. You are getting friends because you have earned each other’s trust. You value them as much as they value you because you communicate – you tell stories, share experiences, and share a liking on similar things. Having a true set of friends is parallel to gaining solid online followers. The relationship should be welcoming, equally valuable, and of course, genuine.

However, in the social media milieu, having millions of followers is nothing but a metric of brand awareness if there are no meaningful engagements, and virtual interactions do not occur between the brand and the followers per se. Hence, to humanize your brand, you must develop friendship-like relationships for your business to increase loyal supporters. iRepublic enumerated below some strategies to help you make your brand be more human.

Create a brand persona.
A brand persona is your business’ personality attributes. It is your social media image as a brand. This includes the kind of tone, language, gender, age, and nationality your brand will take on. Take time to assess your brand’s character: is it more of a persuader? An optimist? An extrovert? An expert? Or a comedian? In this way, your followers would know the tonality they can use the minute they communicate with you.

Talk, but listen more.
Even the international and world-class brands do not limit themselves in just making promotions and endorsements on social media. They also pin out some virtual ears – they listen. You, as a brand, have to learn how to sensibly listen to your followers. After you gather their comments, you must act on what you hear and learn from it.

Be a netizen, not a brand.
The goal of this blog is to help you humanize your brand. So, to accurately do it, your brand needs to breathe and live in the social media like a normal netizen does. Do the latest trends, create some memes, produce viral videos, and join the bandwagon. Remember, netizens love it when a brand talks on social media like a real person. It cuts the intimidation and builds connection.

Despite the fact that social media is now incorporated in most business’ marketing plan, only few understand and utilize it well enough. Today, social media is one of the perfect avenues in building brands like yours. The key here is to master its scheme and the people within it. And with your brand getting socialized online, you get a big advantage in attaining meaningful engagement and opportunities. Because the more you socialize your brand, the more likely your followers will develop a bond and stick with you for long periods of time.

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About Us

About Us

iRepublic is the first website builder in the Philippines. Here, your business is our business. Trust us to put your brand online so you can turn web visits into buying customers!

Let our team of creative designers and digital masterminds who has a passion for helping brands bridge the gap between their traditional and online worlds. Our goal is to fill the world with websites that work!

Talk to Us

Talk to Us

Trunkline:
+63 2 490 0000 to 03

Sales Direct: • +63 2 218 9718 •
+63 2 904 5112 , +63 2 490 0042

Tech Support Direct:
+63 2 959 4807 •
+63 2 636 8050

Fax No.: +63 2 634 5139

Mobile No.: +63 9178476005

Email Address: info@irepublic.ph

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Visit Us

7/f Hanston Building, F. Ortigas Jr. Road Ortigas
Center, Pasig City, Philippines, 1605
Office Hours: Mondays to Fridays, 9am to 6pm