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The holidays are just around the corner! So the question is: is your website ready for the Christmas season?
The holidays are usually marked by eye-catching decorations, lights, and designs that can help bring customers to shop. If you haven’t thought of updating your website design for the holidays, then take this as a reminder for your upcoming holiday campaign.
Why does a holiday-themed website matter?
The pandemic has accelerated online spending, letting businesses who never once conducted their affairs online, to suddenly drive all marketing strategies towards their social media accounts and websites. Whether you have a new website or have had it already for many years, there is a lot to gain about changing up your design and content for the season.
The decorations mark something special and remind your website visitors that just like them, you are prepared for the holiday season. Because traditional shopping is not as accessible now as it was before, think of the holiday designs on your website as the direct equivalent of designing your store with Christmas decor and trinkets.
Best practice #1 — Add some holiday colors
While you want your website to look holiday-ready, it is important that your branding is still visible. Changing the colors is possibly one of the simplest fixes to do that can greatly change the mood of your site.
Try to add holiday colors such as red, gold, or green to your usual website sections. This can make your everyday look have a different pop of color and let customers know that something is different for the holidays. Changing too much all at once when it comes to colors can end up straying your website from your existing branding.
Best practice #2 — Highlight your holiday offerings
Put your best foot forward for the holidays by giving your customers things that they want. Think of your product and service catalog and what would appeal most to your customers. Mix and match them into a bundle or make collections that they might appreciate.
Highlight any special offers or discounts for the holidays and put them front and center to keep your landing page enticing. Have this be the first thing that they see when they enter your site or have it as an exit-intent banner to make them change their mind about leaving your site. Make sure to pair all of this with irresistible call-to-action buttons that can help you get that sale.
Best practice #3 —Plan your holiday content strategy
Another form of content you can highlight are your blog posts. There are many types of content you can write about in your website’s blog section, from sharing your exclusive holiday offerings, creating holiday-related lists, sharing a holiday story, and more. You can be creative with your blogs and let your imagination run wild with the myriad of topics to discuss. What’s important is to remember the keywords that you plan to target with each blog, in hopes of capturing what people are looking for in search engines.
Tie your website’s content strategy across your other channels such as social media accounts for a full-fledged marketing funnel. Cross-post your blogs in these other channels and create related content following your blog topics. Know what your customers would be interested in and use that to center your content strategy.
Don’t let your website get left behind during the holiday season. Have a great design for your website to help capture customers when they visit your website. Your ideal website need not be expensive or complicated.
iRepublic
is an affordable Website Builder in the Philippines that
can help build a fast website for your small business in time for the holidays! Choose iRepublic now as your affordable web developer and affordable web designer in the Philippines. Contact us today!