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The look of your website creates your customers’ first impression on your brand. It can actually attract new customers that could help boost your online presence. With the help of website builders that are available in the market, designing your website with different templates is now easier. However, not all website templates are created equal. One way or another, you’ll need a particular design that would fit your brand’s personality and that greets your visitors with accessibility and functionality, all at the same time.
Below are five factors to consider when choosing a design template for your brand.
Header Design
The first thing your customers will see upon visiting your website is the header. Your main goal is to welcome your site visitors with enticing aesthetics to spark their curiosity to browse around. Header designs should include the brand’s logo together with engaging images that are primarily related to your brand. It should also contain text that usually offers context and adds a simple call-to-action button. It is significant for your website’s header to embody either the complexity or the simplicity of your brand in totality.
Navigation Design
Just like brick-and-mortar stores with signs and labels designated to different areas for customer service and assistance, your website also needs to recreate this shopping experience online. The menu bar should act as the roadmap to guide your visitors in browsing certain pages on your site. It should be readable with plain background colors and simple fonts. One pro tip is to not overwhelm your consumers with an overcrowded menu bar. Keep things simple and visually pleasing and ensure that your content and text information is well-placed according to their level of importance.
Functionality
Visually pleasing websites are not enough to grow your presence online. You need to provide your site with added functionality. Consider the things that you want your customers to achieve with your site, their needs, and possible queries. Your website goal will help you decide which template design is perfect for your branding. Adding live chat features and an e-commerce function for customer engagement are just two of the most used added features to make your site more functional and accessible.
Content
Content is now a part of everyone’s lives. Wherever you look, you’ll see different content with different functionality. Content also plays a major role in your website. Text and images on your design will inform your visitors about your products and other offered services. Your content may include a blog, photo gallery, or a slideshow. It is important to come up with content that helps your visitors learn more about your brand. Avoid complicated designs with complicated content areas to lessen the confusion and distraction among your site visitors.
Mobile Version
According to researchers, the number of mobile phone users is forecasted to reach up to five billion in 2021. This information has called the attention of digital store owners to go mobile. Mobile users nowadays expect to get their needs quickly and without any hassle. This has something to do with your website’s overall appearance in mobile devices. Plan for fewer words on your mobile site. The headlines should be short but concise enough to fit your users’ mobile screens without compromising your content. Your mobile site must also highlight the essential details about your brand and the content should be easy to skim for your visitors’ convenience.
First impressions boost your presence online. Choose a web design template that highlights your brand with creativity and functionality .
iRepublic is an affordable website builder in the Philippines which offers affordable web design that can help you and your business leave a mark in the e-commerce and digital marketing field despite tight competition. See how we can work together to build you a fast website for your small business and how we can build business websites that are functional, modern, mobile-responsive and easy-to-use! Visit www.irepublic.ph to see how we can work together today!