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Posts Tagged ‘business’

Business Ecosystem: How to Build a Sustainable Community of Entrepreneurs

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If one is to recon the coined term “business ecosystem” to every single entrepreneur, answers would spawn a lot of other questions for sure. People will probe you since those words are alien to them. Most will think it’s just another marketing whim rising in this millennium of trendsetters. Others might overlook the idea. Well, they might be wrong.

To give you a gist, business ecosystem refers to consumers, merchandisers, associations, influencers, marketers, and other concerned organizations that converge to collaborate with each other in order to produce first-rate products and services to develop individual or group competitive improvements. Some small and medium enterprises refuse to engage in this kind of community because they often marginalize their business’ competencies. Much to their surprise, business ecosystems are formed to accentuate the SMEs themselves. And expressing a hesitation to join an ecosystem just confines your company to seize further business opportunities. Actually, you can start building a sustainable business ecosystem for your fellow entrepreneurs. Here’s how:

 Establishing foundation

First, assess your market. Supposing that your focal point in this strategy is procurement of customers, who do you think are included in your potential market? Where do you think they are headed? What are their needs? Who can help you acquire such niche? You have a lot of self-questioning to do. Understand your future customers and utilize that knowledge to help you build your business strategy foundation. And sometimes, this comprehensive market approach bridges you to your future partners who will be part of your ecosystem.

Community assembling

Leave all those old and traditional market-reaching schemes and start adopting a wider and extensive one for a newer ecosystem frame of mind. Reevaluate your partnership plans. Widen your peripheries to widen your market reach. Prioritize the unceasing changes and growth of your business ecosystem. Consider these things to keep you aligned with your strategy and to guide you in assembling your own community of entrepreneurs.

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Undoubtedly, entrepreneurs are all around the corner. The actions and decisions made by each of them are favorably interconnected. By making these connections precise and well-plotted, forming a strategy and devising a business community could yield an effective recognition of opportunities and clearly-projected outcomes. Then soon enough, business ecosystems will not be an extra-terrestrial concept to many businessmen and entrepreneurs out there.

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Facebook Live to Boost Your Small Business’s Sales and Promos

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The business world is painful yet rewarding. And setting up one will make you feel sheer exhaustion if you don’t have a complete arsenal of keeping things going, you’ll eventually find yourself slamming at the walls of quitting. As a small business owner you should think on your feet and gather all the tools you need that could save you time and more money, especially in the coming season when you need to compete neck-to-neck with your competitors in order to make the most of the coming buying season.

One of the things that small businesses like yours tend to overlook in this digital age is the full potential of Facebook. This social media platform isn’t just about posting updates and engaging with your customers by answering their queries. It also boasts real-time capability via Facebook Live.

Some businesses think that Facebook Live is only applicable during events and other activities that need real-time coverage to be shared with their fans. But, the potential use of this Facebook feature isn’t limited to events coverage. It can be used to induce desire and wants when you are having promos or big sale activities.
Below are the following strategies where you can use Facebook Live to boost your business:

1) Real time video snippets of your biggest sale promo.
Filipinos are suckers for good finds and good buys. They buy in bulk during mall sale to acquire the items that they like without actually paying for its original price. However, if they are not motivated enough to go to a sale, then it won’t be a success.

Sometimes putting flyers, releasing teaser images and other immovable media cannot induce desire – and that is where video content is good at. During the peak time in your store, make sure to be Live on Facebook and show some tempting footages of customers buying limited stocks, or racks and shelves on sale that are slowly running out of items. This way, you can induce immediate desires among those people who are still unsure about going to your event.

2) Arrival of New Items
Images of the products online at different angles can get your attention but a video content can put more depth into it. For example, in retail, you can support the posted content of your new items with a live video of a certain customer whom you observed taking one item to the fitting room. Or you can go live with the videos of customers going out of your store with paper bags of your items. It is also ideal to put a live video of your visual merchandisers who are doing a dress-up of your displays.

3) Strategic Marriage of Online and Physical Event
This is somehow connected to the first one, but with the element of greater urgency. For example, while the promo is ongoing, you will go on Live and take some footages around, then at the end of the video, you’ll invite them to visit your store up to a certain time. Those who will make it before the cut-off time can have an ‘X’ number of items which will be discounted for more than 50%.

There are a lot of things that small businesses can explore with social media platforms, especially Facebook. The only edge of small businesses against the giants of the different industries are flexibility, scope and creativity. Small businesses has the flexibility to try and test things without greatly affecting their operations. They are also flexible in terms of the scope of execution with extensive and stringent levels of approvals.

Remember, possibilities are countless if you use the right tool with creativity. For more information about kick-starting your business online, give us a call or visit iRepublicPH now!

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e-Commerce: BUILDING AN ONLINE STORE THAT’S YOURS!

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Doing business in the country has substantially changed over the decade because of internet dominance. While traditional means still continue, online transactions make processes more economical for us, consumers and traders. Our buying and selling methods are conveniently done online these days with the insurgence of e-Commerce websites.

For many reasons, more and more people choose online deals over the time-consuming customary mode of transaction. Like if you were a buyer, why would you exhaust yourself looking for something you can even purchase at the comfort of your home, right? Practically, it’s not only your time you are conserving but also the energy of going out. Same goes for the merchants who could save revenue for coming up with an e-Commerce website that gives all the convenience to every active online buyer. Remember that e-Commerce websites are up all-day, all-night. It’s like having a physical store open 24/7 without crushing your pockets because of the excessive use of electricity and manpower remuneration.

Sure enough this kind of business innovation could cost you bucks and would definitely break the traditional buying sequel. Fortunately, iRepublic is here to back you up! With iRepublic, you can seamlessly construct your very own online store and keep ahead of your competition. You can build an easy-to-use e-Commerce website that comes with fully customizable store features. iRepublic can cut down on your costs – both business’ time and money.

And according to the Philippine E-Commerce Outlook 2018, the e-commerce industry in the country is expected to grow by 101.4 percent by 2018. Obviously, now is the time to build a site and start selling online, more than ever. Your business can be a success if you opt to team up with the right developer like iRepublic.

Waste no time. Build your own e-Commerce website now! See our plans and features that best fit with your business!

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Email Marketing: An Overview

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Have you come across a certain time when you’re going through your email then all of a sudden an anonymous or sometimes familiar company name sent you a message, saying they are on sale or they are having a bazaar of such? How did you respond to it? Did you answer back? Or did you disregard it? Perhaps, you initially suspected it as an anomaly over the net, much likely a spam message although it’s not. It is identified today as Email Marketing.

For a much broader sense, Email Marketing is another digital marketing tactic that focuses on using electronic mail as a communication tool to directly convey messages to a specific audience. Thus, every single email sent to a prospect market or existing client is considered email marketing already.

Frequently, the message of these emails contains product-centric ads, company newsletters, solicitations, and event invites. This approach applies best if you aim to increase brand awareness, drive sales and develop brand loyalty to your target market.

One of the many advantages of email marketing is being significantly cheaper and faster than traditional mail. Rather than consuming your time creating content through snail-mail, you could save tons of your time searching for more leads to target.

If in case you consider this type of digital marketing, the vital phase on it is to guarantee that the emails that you send are actually getting opened and read by your recipients — since 91% of your potential customers check their email daily. You have to ensure it is not getting trashed, or else all your efforts are put to waste. Also, you cannot achieve full success if you settle to just emailing. You need to take action and have phone calls, if needed. This is, I believe, the best way to convert your readers into customers.

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MEET THE WORLD’S YOUNGEST CEO AND WEB DESIGNER

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Ever dreamt of becoming a company president when you were young? Well, like the bunch of us, I did. I remember when I was eight, I used to raid my mom’s closet and get her satchel and stilettos. I did play-pretend to be a grownup lady boss. That was my solo staple game as an unica hija. However, a dream like this is no longer a dream for Sreelakshmi Suresh. It is her reality.

Sreelakshmi Suresh is a multi-awarded web designer from Kerala, India. Suresh is known for her exceptional knowledge in web designing and web development. Back in 2006, at the age of eight, she was named as the World’s Youngest Web Designer and Youngest CEO in the entire history of world business. Yes, you read it right, eight and a CEO already. Her company, eDesign Technologies, is one of the top web development companies in India.

But it does not stop there. As mentioned above, she is a multi-awarded web genius. Suresh received numerous national and international distinctive awards because of her remarkable knowledge and skills in her craft. One explicit example is the honoring of The Association of American Webmasters to Suresh. TAAW awarded her the Gold Web Award, the highest award the organization could ever give. FYI, she is the only member of the organization whose age is under 18. But, not just that. She also received the National Child Award for Exceptional Achievement in India back in 2008 given by the Government of India.

News and reports say that the story behind Suresh’s fascination in web design started in her early childhood. As young as 3 years old, she already managed to know the basics of a personal computer. Her parents did not foresee that the beguilement of Sreelakshmi to MS Paint will be her drive for a much bigger and brighter future. And from there, the rest, as they say, is history. Today, Sreelakshmi Suresh has already designed and developed over 100 websites from different organizations, institutions and individuals. And she continues to strive for excellence in the industry she’s in.

Young and wise. Yet, being described as such should never cease the learning. There are handful of ideas to come. There are still many discoveries to discern. And we all should live by the late Nelson Mandela’s life mantra, after climbing a great hill, one only finds that there are many more hills to climb! Because wisdom is infinite. Seize it.

 

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About Us

iRepublic is the first website builder in the Philippines. Here, your business is our business. Trust us to put your brand online so you can turn web visits into buying customers!

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